At Digital Kitchen, we created this fully CG spot to showcase the value of Generac Generators. My role here was previz, layout, and animation. I animated the camera, rain droplet, lightning strike, and ending liquid splash.
"To communicate the value of Generac's backup power generators in a weather emergency, marketing firm Bader Rutter and DK transported viewers into the heart of a storm. The spot opens from the perspective of one rain drop hurling toward earth, through rain and storm clouds, as a violent lightning strike blacks out an entire neighborhood. When our rain drop splashes down, we reveal that one homeowner was prepared for the storm – their Generac unit humming to life, restoring power." - thisisdk.com
Credits: Executive Creative Director: Camm Rowland || Creative Director: Chad Ashley || Previz / Animation - Todd Kumpf || Modeling / Shading / Lighting - Justin Reed || Compositor / FX TD - Tim Little || Editor - Nate Pence || Executive Producer: Colin Davis || Production Coordinator: Erin Liston
For an additional look at the animation, check out this broken down video by Tim Little, who did all of the surrounding atmospheric cloud FX: